Why You Shouldn’t Be Afraid of People Stealing Your Ideas

When you have a great idea for a new business, product or startup are you reluctant to share it with the world?

Most entrepreneurs seem reluctant to talk about ideas for fear of someone stealing and implementing them. When they do share them, they ask potential partners to sign non-disclosure agreements and jump through hoop after hoop after hoop.

They protect their ideas so much that more of their time is spent guarding an idea than actually developing it.

I think this is a mistake. Whether your idea is revolutionary and incredible or just a simple idea for an effective business, it’s much better to talk about it than keep it to yourself.

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From 0 to 500,000 Clicks in Under 24 Hours


Screen Shot 2015-08-10 at 14.42.43So your new puppy is here and you’ve taken some time off of work to look after him. You’re sat eating cheerios deciding what to spend the day doing whilst at home – after all the puppy hasn’t had his vaccinations yet so you have to stay in. Why not create a site in 30 minutes for fun, and then garner half a million clicks in 24 hours?

That’s what I did, and that’s how Random Useful Websites was born.

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How to Find (and Use) Untapped Traffic Sources or: Why This Useless Website Gets 100,000 Visits A Month



Ask most marketers for their favorite traffic sources and you’ll probably hear the usual suspects: Facebook, Twitter, Pinterest, Reddit, Product Hunt and a few less well known others.

There’s a reason you hear the same traffic sources mentioned over and over again amongst marketers: they’re huge, easy to access and designed to make sharing and promoting content extremely easy.

They’re also crowded and, if you’re paying for traffic, expensive. Unless your content is really, really good, most people will ignore it in favor of the more interesting stuff.

Look beyond the most popular traffic sources and you’ll be surprised how easy it is to find websites that can provide you with tens of thousands of daily visitors, often at no cost, and often without the need to create something particularly engaging.

Last month, while heavily intoxicated on a Saturday night, I built a site in 20 minutes that currently receives 3,000 to 4,000 visitors per day.

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How to Maximize Your Sale Price When Selling a Site on Flippa


Selling a website is a great way to generate cash, free up your time for other projects and reward yourself for your hard work. It can also be a difficult, stressful process in frustration that can result in you selling a website for less than you think it’s worth.

I’ve sold several sites on Flippa, ranging from entertainment blogs to unique service websites with massive amounts of press coverage. The last website I sold on Flippa became the most active website auction in Flippa’s history.

Over the course of my successful Flippa sales, and from observing other successful auctions, I’ve discovered that the elements that make an auction successful aren’t the same as what many people expect.

From the length of your auction to press coverage of your website, a huge range of factors can affect your Flippa sale price. Below are the eight factors that I think are most influential for maximizing your website’s sale price on Flippa.

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How Tech Journalists Find Websites to Cover (and How to Get Them to Notice Yours)


Press coverage on a high-traffic, mainstream blog is often all it takes to catapult your website into the public eye. The power of the tech press has grown so massive that a lot of startup founders think that getting into TechCrunch is all it takes to make it.

Over the last couple of years I’ve launched several websites, ranging from humorous and amusing online games to glitter shipping services, and managed to attract press attention from publications like Fast Company, The Guardian, Time and hundreds of other high-traffic websites.

The strategy I used wasn’t the traditional mass sending of press releases or stalking journalists on Twitter, but understanding how and where tech journalists find their stories, then using this information to put my content in front of them.

If you have an interesting product, a unique service or a website that stands out, it’s surprisingly easy to achieve the same results. Here’s how:

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5 Cheap Ways to Get Press for Your Startup, App or Website

Coverage in the mainstream media is one of the most effective ways to put your app, startup or website in front of millions of potential customers.

The only problem is that getting press coverage, at least for a small company, is very difficult. Cold emailing journalists is a slow, time-consuming and boring process that rarely produces results, while hiring a PR firm is usually prohibitively expensive.

The solution is to forget about the traditional rules of interacting with the press and instead use cheap and effective techniques to set your startup, app or website apart from the crowd and make it something journalists want to talk about.

From old-fashioned publicity stunts to deliberately offending people that you know will talk about your product, here are five cheap and unconventional ways to make the press pay attention to your startup, app or website.


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Gizmodo & Kotaku Coverage for $55

flappy boat

Let me preface this post by saying that my main area of expertise lies in SEO. Every single day is a constant struggle to get high quality backlinks that I hope will help me eventually outrank my competitors. My competitors compared to me are the goliaths; they have large teams, offices & budgets whereas I work by myself in my own small office so competiting with these guys is a constant struggle.

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Product photography for movienite

So as I talked about in my last post, I’m now working on a startup called movienite. The premise is simple: as a child I used to sit around the television surrounded by family watching a classic & enjoying junk food. This doesn’t seem to happen anymore here in Australia so it’s movienite’s mission to bring this back whilst recreating a sort of movie cinema experience. On a monthly basis users will receive a movienite pack which contains a movie (personalized through fun questionaires), a sharebox of popcorn, fairy floss & assorted foreign candy all for less than the price of taking the family to the cinema.

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