Facebook Case Study: How PayPal UK Got 177,000 Fans for Under $5,000

There’s been a lot of discussion recently about the true value of a Facebook fan. Some, particularly those in the direct response world, have said that having a lot of fans on Facebook isn’t necessarily going to translate into revenue. Others, primarily those in social media, have claimed that the real value of a Facebook …

Welcome to Sofa Moolah

Wow, it should not have taken this long. It’s been almost 7 months since our first landing page went live and in excess of a year since the idea was conceived. Many things have held us back but we’re here now and it’s time to begin. Our idea for Sofa Moolah is simple: we want …