How to Rapidly Launch, Validate and Grow a Business

Over the last few years, the amount of relevant, interesting and helpful content for entrepreneurs has grown exponentially. From launching a product to finding new customers, there’s a blog post, eBook or postcard for everything startup related.

Hobby or Addiction

Ask me a year ago what my hobbies were and I’d include gambling as one of them. It was the act of doing something I loved: watching sports, combined with the thing I love most in this world: making money. It’s strange how we can become blindsided by an activity that in the long run […]

Uh… Where Have You Been?

Good question. It’s been a while since I last posted here and I regret letting this blog take the back seat. As you can imagine it gets hard to find time to write when Dan is off at Uni and I’ve only recently launched my new venture. It’s not as if I haven’t got anything […]

My (Poor) Experience with CPC Platform Bidvertiser

I can definitely file this experience under amateur move. In an act of desperation I decided to try the cost-per-click platform Bidvertiser. Essentially you setup a text or banner ad and your message is shown to a selection of Bidvertiser’s network of publishers and you’re charged on a per click basis. I decided to give […]

Please Don’t Make Me Choose A Website Name Again

You’re business plan has just been written, you’ve gone through your launch checklist and you’re almost ready to go live. There is 1 problem though: you haven’t thought of a name for your website. I personally think that choosing a domain name is one of, if not the most difficult parts of starting a new […]

Web Hosting Dilemmas: Who To Avoid

When you’re running an online campaign and throwing thousands of dollars’ worth of traffic to the website in a single day it’s important you don’t experience any downtime. A few minutes of downtime can be the difference between making a profit or loss for the day and can have devastating effects on your business. With […]

Statistics & Thoughts for the First Month of Sofa Moolah

3 days ago Sofa Moolah turned 1 month old – strange as I also received an email from my domain registrar that the domain I purchased 1 year ago expires in a month. So in terms of website launches, it’s one of the worst traffic wise I’ve been involved in. Compared to my last blog […]

The Importance of Networking – My Experience with Power Users

Let me take you back to the beginning of 2010, a time when was one of the most popular websites in the world averaging close to 40 million unique visitors every month. This small story happened a few months before “New Digg” was introduced, power users become somewhat obsolete and traffic to Digg dropped […]

Work Online? My Insight Into Setting An Hourly Rate

As a freelancer, when I started out one of the most baffling aspects of the job to me was setting an hourly rate. I hadn’t really given it much thought, I just knew I wanted to develop websites and that I needed clients. When I got my first design gig and I got an introductory […]

Welcome to Sofa Moolah

Wow, it should not have taken this long. It’s been almost 7 months since our first landing page went live and in excess of a year since the idea was conceived. Many things have held us back but we’re here now and it’s time to begin. Our idea for Sofa Moolah is simple: we want […]