My (Poor) Experience with CPC Platform Bidvertiser

I can definitely file this experience under amateur move. In an act of desperation I decided to try the cost-per-click platform Bidvertiser. Essentially you setup a text or banner ad and your message is shown to a selection of Bidvertiser’s network of publishers and you’re charged on a per click basis. I decided to give …

Please Don’t Make Me Choose A Website Name Again

You’re business plan has just been written, you’ve gone through your launch checklist and you’re almost ready to go live. There is 1 problem though: you haven’t thought of a name for your website. I personally think that choosing a domain name is one of, if not the most difficult parts of starting a new …

Web Hosting Dilemmas: Who To Avoid

When you’re running an online campaign and throwing thousands of dollars’ worth of traffic to the website in a single day it’s important you don’t experience any downtime. A few minutes of downtime can be the difference between making a profit or loss for the day and can have devastating effects on your business. With …

Statistics & Thoughts for the First Month of Sofa Moolah

3 days ago Sofa Moolah turned 1 month old – strange as I also received an email from my domain registrar that the domain I purchased 1 year ago expires in a month. So in terms of website launches, it’s one of the worst traffic wise I’ve been involved in. Compared to my last blog …

The Importance of Networking – My Experience with Power Users

Let me take you back to the beginning of 2010, a time when Digg.com was one of the most popular websites in the world averaging close to 40 million unique visitors every month. This small story happened a few months before “New Digg” was introduced, power users become somewhat obsolete and traffic to Digg dropped …

Work Online? My Insight Into Setting An Hourly Rate

As a freelancer, when I started out one of the most baffling aspects of the job to me was setting an hourly rate. I hadn’t really given it much thought, I just knew I wanted to develop websites and that I needed clients. When I got my first design gig and I got an introductory …

Welcome to Sofa Moolah

Wow, it should not have taken this long. It’s been almost 7 months since our first landing page went live and in excess of a year since the idea was conceived. Many things have held us back but we’re here now and it’s time to begin. Our idea for Sofa Moolah is simple: we want …