2012 was the best year for me financially. I had multiple sites ranking extremely high for very competitive keywords and the payouts were big. 2013 so far hasn’t been anywhere near what last year produced mainly because of my gambling habits (which now cease to exist). Nevertheless, I want to take a look back at […]
Author Archives: Mat
Hobby or Addiction
Ask me a year ago what my hobbies were and I’d include gambling as one of them. It was the act of doing something I loved: watching sports, combined with the thing I love most in this world: making money. It’s strange how we can become blindsided by an activity that in the long run […]
5 Legendary (and Annoying) Online Ads, and Why They Were so Effective
We may not remember them, but we’ve all seen them. The average web users sees thousands of advertisements on a daily basis, from helpful search ads that deliver useful services to obnoxious display banners plastered across some of the world’s most popular websites. While we may not like advertising, it exists for a reason: to […]
Case Study: Twitter Advertising to 1,800,000 Followers
About 3 weeks ago, Callum Chapman & I put our landing page live for our new startup, Cappture. We wanted a big launch with huge traffic numbers & a bit of buzz so we decided to invest in advertising on large Twitter accounts using the BuySellAds platform. If you’re unfamiliar with BSA, they essentially make […]
An Update To: So I’ve Invested In An iPhone App
3 months ago I wrote a blog post titled So I’ve Invested In An iPhone App which was picked up on Hacker News where I asked for advice on an issue that was affecting the company. Essentially what happened was that I had invested in an iPhone application where 2 of the co-founders were being […]
So I’ve Invested In An iPhone App
There are over 500,000 iPhone apps in circulation right now with hundreds, if not thousands added every day. Trying to stand out amongst the crowd has proven to be a nightmare for a ton of hopeful entrepreneurs who’ve sunk their time and money into creating an app they think people want only to see it […]
The Whole College vs Starting a Business Debate
There’s been a great deal of commentary lately on the technology industry, and whether its biggest players and hottest companies – Facebook, Zynga, and Groupon – are overvalued. It’s a fairly easy topic to look at, given the mediocre revenues produced by most of today’s tech giants and their low levels of potential growth. But […]
Uh… Where Have You Been?
Good question. It’s been a while since I last posted here and I regret letting this blog take the back seat. As you can imagine it gets hard to find time to write when Dan is off at Uni and I’ve only recently launched my new venture. It’s not as if I haven’t got anything […]
My (Poor) Experience with CPC Platform Bidvertiser
I can definitely file this experience under amateur move. In an act of desperation I decided to try the cost-per-click platform Bidvertiser. Essentially you setup a text or banner ad and your message is shown to a selection of Bidvertiser’s network of publishers and you’re charged on a per click basis. I decided to give […]
Please Don’t Make Me Choose A Website Name Again
You’re business plan has just been written, you’ve gone through your launch checklist and you’re almost ready to go live. There is 1 problem though: you haven’t thought of a name for your website. I personally think that choosing a domain name is one of, if not the most difficult parts of starting a new […]