Disclaimer: I launched this project whilst I was on holiday. I drink heavily on holidays. The below is what I think is an accurate recount of how shit went down. The writing is all over the place, but truthfully the entire experience was all over the place as well.
Author Archives: Mat
How to Rapidly Launch, Validate and Grow a Business
Over the last few years, the amount of relevant, interesting and helpful content for entrepreneurs has grown exponentially. From launching a product to finding new customers, there’s a blog post, eBook or postcard for everything startup related.
Gizmodo & Kotaku Coverage for $55
Let me preface this post by saying that my main area of expertise lies in SEO. Every single day is a constant struggle to get high quality backlinks that I hope will help me eventually outrank my competitors. My competitors compared to me are the goliaths; they have large teams, offices & budgets whereas I …
Product photography for movienite
So as I talked about in my last post, I’m now working on a startup called movienite. The premise is simple: as a child I used to sit around the television surrounded by family watching a classic & enjoying junk food. This doesn’t seem to happen anymore here in Australia so it’s movienite’s mission to …
Tying Up A Few Loose Ends
Every few days I receive emails & tweets from people asking about projects that I’ve blogged about in the past so I thought I’d provide some updates on them. I don’t blog regularly anymore (have I ever?!) so if you don’t follow me on Twitter & you stumble across my articles you’d have no clue …
$20,000 In 1 Month at 20
2012 was the best year for me financially. I had multiple sites ranking extremely high for very competitive keywords and the payouts were big. 2013 so far hasn’t been anywhere near what last year produced mainly because of my gambling habits (which now cease to exist). Nevertheless, I want to take a look back at …
Hobby or Addiction
Ask me a year ago what my hobbies were and I’d include gambling as one of them. It was the act of doing something I loved: watching sports, combined with the thing I love most in this world: making money. It’s strange how we can become blindsided by an activity that in the long run …
5 Legendary (and Annoying) Online Ads, and Why They Were so Effective
We may not remember them, but we’ve all seen them. The average web users sees thousands of advertisements on a daily basis, from helpful search ads that deliver useful services to obnoxious display banners plastered across some of the world’s most popular websites. While we may not like advertising, it exists for a reason: to …
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Case Study: Twitter Advertising to 1,800,000 Followers
About 3 weeks ago, Callum Chapman & I put our landing page live for our new startup, Cappture. We wanted a big launch with huge traffic numbers & a bit of buzz so we decided to invest in advertising on large Twitter accounts using the BuySellAds platform. If you’re unfamiliar with BSA, they essentially make …
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An Update To: So I’ve Invested In An iPhone App
3 months ago I wrote a blog post titled So I’ve Invested In An iPhone App which was picked up on Hacker News where I asked for advice on an issue that was affecting the company. Essentially what happened was that I had invested in an iPhone application where 2 of the co-founders were being …
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